Turning evidence reports into an engaging narrative

Following the success of the 10 year anniversary campaign and the launch of the new app “Mom Care”, we created once again a new series of 3 films for one of our favourite clients, Merck for Mothers.

Merck for Mothers seeks to improve maternal healthcare and reduce death mortality among expectant mothers in low income countries. We were asked to create 3 films, highlighting their third research compendium findings and results. Each film was set up in a different geographic area, so we designed characters with different attires, and made sure the backgrounds reflected details from the real locations too.

With the help of a brilliant animation team from our hometown, our characters charmingly came to life across 3 films.