ACTION AID
-END PERIOD POVERTY
We teamed up with the amazing folks at Rumpus to create designs for ActionAid’s campaign, calling out for donations to help end period poverty and provide enough menstrual hygiene kits in Cox’s Bazaar, one of the world’s largest refugee camps in Bangladesh. You can read a review about the project on campaign magazine.
CREDITS
Client: ActionAid UK
Director: Joe Wood
Art Direction: Hend & Lamiaa
Animation: Chiara Sgatti & Christine Le
Junior Animation & Clean Up: Iona Menzies
Clean Up: Betta Ugliano
Creative Producer: Stef Bowskill
The campaign was planned to run on social media platforms, so we had to make sure the designs worked in both portrait and square formats. And since the storyboards mainly showed arms instead of full characters, we wanted to make sure to show diversity through clothes, accessories and skin tones.
SKETCHES
Below are initial sketches for the main character, environment and the different arms.
As for the refugee characters, we took inspiration from the beautiful colours and patterns on their clothes and tried to translate them in a simple form.
SOCIAL MEDIA POSTS
We then adjusted some of the designs to fit in different formats across ActionAid’s website and social media platforms.
