ACTION AID

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END PERIOD POVERTY

We teamed up with the amazing folks at Rumpus to create designs for ActionAid’s campaign, calling out for donations to help end period poverty and provide enough menstrual hygiene kits in Cox’s Bazaar, one of the world’s largest refugee camps in Bangladesh. You can read a review about the project on campaign magazine. 

CREDITS

Client: ActionAid UK

Director: Joe Wood

Art Direction: Hend & Lamiaa

Animation: Chiara Sgatti & Christine Le

Junior Animation & Clean Up: Iona Menzies

Clean Up: Betta Ugliano

Creative Producer: Stef Bowskill

The campaign was planned to run on social media platforms, so we had to make sure the designs worked in both portrait and square formats. And since the storyboards mainly showed arms instead of full characters, we wanted to make sure to show diversity through clothes, accessories and skin tones. 

SKETCHES

Below are initial sketches for the main character, environment and the different arms. 

As for the refugee characters, we took inspiration from the beautiful colours and patterns on their clothes and tried to translate them in a simple form. 

SOCIAL MEDIA POSTS

We then adjusted some of the designs to fit in different formats across ActionAid’s website and social media platforms.