As a sequel to the “Group Work Works” film, this is another video created for SARSAS (Somerset and Avon Rape and Sexual Abuse Support), in collaboration with Rumpus to help the organisation raise funds for the support they offer to sexual assault victims.
Design & Animation: Hend & Lamiaa
Storyboard: Laura Miranda Moreno
Voice Over: Katy Maw
Creative Producer: Stef Bowskill
In this brief, it was important to have a light and fun tone showcasing different ways to help raise funds for SARSAS. We started with monochrome cold colors to reflect the internal struggle of women who have experienced any type of sexual assault, then switched to a bright colorful palette to show the positive effect of the support offered by SARSAS and other contributors.
Highlighting different types of activities used for fundraising such as baking, marathon, performing and taking bean baths!