Commissioned by Limegreen Tangerine to create the animatic, illustrations and 2D animation for the TV commercial campaign “MG, Electric For All”, made for MG ES SUV car. Advert aired on ITV Channel.


Client: MG

Direction: Limegreentangerine

Script: James Foster/Alex Down

Design & Animation: Hend & Lamiaa

FBF Animation: Patrycja Szypula

CG/compositing: Bokeh Digital

Management: PHM Group

Design Proposal

The aim was to show that the car is family friendly, spacious and affordable through different family activities such as hiking, outdoor BBQ, sightseeing and camping. It was also important to show diversity, so we made sure to personalise each character by adding details and using props.