A global TV commercial for the new MG electric family car

We designed and animated a TVC for MG, showing how their car is family friendly, spacious and affordable. The commercial aired on ITV channel in the UK and Australia.

Commissioned by Limegreen Tangerine agency, we closely worked with their team from storyboard to design and animation. Our concept was to follow the car as it travels by different fun family outings from day to night. Starting with yoga, an outdoor BBQ, followed by sightseeing, hiking then camping, the end result is a hybrid mix of the 3D rendered car with our 2D designs.

We also designed a print ad featured in the London “Standard” Newspapers.