Introducing "Mom Care" app for a better maternal healthcare journey

We created an explainer for “Mom Care”, a new digital platform launched by Merck for Mothers to make maternity care services more accessible and affordable for women in developing countries.

Following the brand’s colours and guidelines, we designed the characters to include our expecting mother, her family and health care providers.  Since the platform launched in Kenya, we added subtle cultural details in the patterns on clothes, hair styles, as well as nature and building shapes.

From pregnancy, childbirth to postpartum, we animated our expecting mother through her seamless healthcare journey with Mom Care. She gradually colours the monochrome world around her, until she has a safe and healthy delivery in a bright colourful world.

This film is one of many collaborations with Merck for Mothers and Matter Unlimited. Check out the campaign we created for their 10 year anniversary and their evidence for impact explainers.