Bringing awareness to threats faced by migratory birds

Every year, thousands of migratory birds are killed illegally in Egypt which heavily affects the ecosystem and threatens their species. Together with Nature Conservation Egypt (NCE) and Birdlife International, we created an informative film to raise awareness about their cause and help preserve our treasured nature.

NCE works to protect migratory birds from threats they face during their migration journeys. We closely worked with their team to come up with a suitable concept and script for their campaign. Aside from highlighting the serious problem of illegal hunting methods, we wanted to create empathy towards these beautiful creatures,  adopt a light tone by showing the benefits of having these birds survive, and encourage everyone to appreciate the beauty of these species.

One of the campaign’s aims is to educate the public about the endangered migratory birds that pass through Egypt, so we made sure their characteristic features and real colours are translated in the designs.

We were delighted to work on a project from our home town, referencing Egyptian nature and history in our designs.

The 2 minute film is the result of years of extensive research and published papers carefully prepared by the conservation team. It was a pleasure to help them bring their cause to life through animation!