We had the pleasure of creating a series of Motion Graphics videos for the “National Employment Pact (NEP)”, supported by the German Development Cooperation (GIZ), which is a great initiative fighting the unemployment problem for the Egyptian Youth and providing decent job opportunities for blue collar jobs.


Client: GIZ

Direction, Design & Animation: Lamiaa Diab & Hend Esmat

Voice Over: Ragab/The Arabic Voice

Script: GIZ

Throughout the production of the videos, we took the challenge of using simple backgrounds while focusing on character animation to engage the different target groups. We had fun animating our characters by experimenting for the first time with DuIK, which is an incredibly helpful tool.